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So Elephant is a state of mind, and way of life. So Elephant is not some trend or gimmick. When you wear So Elephant you are wearing something that means something. To fully engage in ones self to become better in every area in ones life. It's each of us becoming our best selfs, and by making our own world better in our individual lives, we can then help others rise and find their authentic self. So Elephant is about breaking down that barrier within and living big, So Elephant BIG.
Let me ask you something, what negative thoughts come to mind when you think of an elephant-besides what happens TO them? For me; I don't have any thoughts that bring with them negativity. I think only that which is good when I think of elephants. When a baby elephant is born the entire family rally around the baby, when the family sleeps, the baby is in the middle and the female elephants are on the outside in a circle of the baby elephant, and the males are on the outside of the females and add an extra layer of protection to the baby elephant. Any preditor trying to get to the baby elephant will have to first go through the males, then the females to get to the baby elephant. Same when the family of elephants walk, the baby is protected from the front and behind. These elephants are family first, and protective. An elephant's trunk has more muscle in them then humams have in their entire body. The trunks powerful enough to lifed hundrends of pounds, and yet elephants can open a peanut without breaking the peanut inside of the shell. They are powerful, and gentle, they are giants among us, of the most beautiful kind.